How Midgard works
An SMS marketing platform built end to end for South African ecommerce merchants — from opt-in to attributed revenue.
1. Connect your store
Point your Shopify or WooCommerce store at Midgard's webhooks. Abandoned carts and orders flow in automatically — no code beyond a paste-in snippet.
2. Grow an opted-in list
Drop the Midgard popup widget on your store or share your hosted opt-in page. Every subscriber's consent timestamp and source is recorded for POPIA, and numbers are normalised to +27 format.
3. Build automations and campaigns
Use the visual flow builder for cart recovery, welcome and win-back journeys with timed steps. Or send a one-off campaign to a segment, scheduled around quiet hours (no sends 21:00–08:00 SAST).
4. Track the revenue
Every send is logged at R0.18 with delivery status. When an order follows a message, Midgard attributes the Rand value back to the campaign or automation that earned it.
What's included
Cart recovery
Catch shoppers minutes after they leave, with a link straight back to checkout.
Segments
Target by spend, order count, engagement or opt-in source.
Delivery reporting
Per-message status from the network, plus spend and balance in Rand.
Quiet hours
Sends are held outside 08:00–21:00 SAST so you never wake a customer.
Opt-out handling
Unsubscribes are honoured instantly and kept out of every future send.
Local billing
Priced and billed in Rand through PayFast — no forex surprises.
Ready to see the plans?
Choose your plan